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MHP Sellors LLP seeks Business Development, Brand and Marketing Manager

MHP Sellors LLP Solicitors, 2023 Civil Litigation Law Firm of the Year, twice winners of Munster Law Firm of the Year and twice winners of Clare Business Excellence Awards Professional Services Excellence Award are currently seeking a Business Development, Brand and Marketing Manager to join the Firm.

This is an exciting opportunity to join a well-established and nationally respected Firm with a strong reputation and a loyal client base. The successful candidate will be based in our Ennis office and will be required to work from our Limerick office from time to time. This is a part time role where flexible working arrangements are available

 

LOCATION:  
Ennis/Limerick/Remote

 

JOB PURPOSE:

The Marketing Manager will be responsible for the development and execution of strategic and day-to-day marketing activities, with a hands-on approach. The role requires both strategic planning and practical implementation, from managing digital campaigns to planning and running events. The Marketing Manager will play a pivotal role in enhancing the firm’s brand and client engagement, with a focus on specific practice areas.

 

KEY RESPONSIBILITIES:

Strategic Planning & Implementation:

  • Develop and execute a marketing strategy tailored to the firm’s goals.
  • Take on both high-level planning and hands-on execution, ensuring that strategies are effectively implemented and deliver results.

Brand Management:

  • Take an active role in managing the MHP Sellors brand identity, ensuring consistent messaging across all platforms.
  • Personally design and produce marketing materials, such as brochures, client newsletters, and social media content, where necessary.

Client Relationship and Development:

  • Directly engage with clients through newsletters, events, and other activities.
  • Collaborate with the legal team to create personalised marketing materials that resonate with clients, and potential clients, and highlight the firm’s expertise.
  • Collaborate with the legal team to create prospectuses and assist in developing tenders for potential clients and to assist on client development growth initiatives.

Internal Collaboration & Support:

  • Work closely with partners, fee-earners, and other staff to ensure that all marketing efforts are aligned with business goals.
  • Be available to assist with ad-hoc marketing needs, from preparing presentations to coordinating activity around topical material.

Event Management (Hands-On):

  • Plan and coordinate client & company events, from concept to execution, including handling logistics, invitations, and on-the-day coordination.

Content Creation & Copywriting:

  • Produce marketing content (in-house & outsourced), including video (long-form and short-form), blog posts, articles, and social media updates.
  • Create and maintain a vibrant content library, supported by a content calendar and production schedule.
  • Work closely with Solicitors to craft client-facing materials and thought leadership content.

Digital Marketing & Social Media:

  • Lead the firm’s digital marketing efforts, including managing the website, SEO, social media, and email campaigns.
  • Be responsible for ensuring completion of day-to-day tasks like updating the website, engaging on social media, and analysing campaign performance.

Market Research & Competitor Analysis:

  • Conduct research to identify market trends, client preferences, and competitor activities, and use this information to adjust marketing strategies.

Budget & Resource Management:

  • Use available tools and platforms to their fullest potential, maximising the impact of each marketing effort, manage the marketing budget efficiently, ensuring that resources are allocated effectively.

 

KEY SKILLS AND QUALIFICATIONS:

Education:

  • Degree in Marketing, Business, Communications, or a related field.
  • A professional marketing qualification is desirable.

Experience:

  • At least 3 years of marketing experience, ideally in a law firm or professional services environment. 
  • Demonstrated ability to handle both strategic and operational marketing tasks.

Technical Skills:

  • Proficiency in digital marketing tools and platforms (Google Analytics, Linkedin, CRM software, social media management tools, graphic design tools, etc.).
  • Experience with website management, email marketing, and social media content creation.
  • Experience with video – planning, execution and production, to enable and support a large and scalable output.

Key Competencies:

  • Motivated, professional, energetic and able to lead, collaborate and work as part of a team.
  • Strong communication and project management skills, with the ability to take initiative and lead projects from start to finish.
  • A flexible, hands-on approach, comfortable balancing strategic priorities with day-to-day tasks.

Other Qualities:

  • Creative thinker with a practical mindset, who can adapt quickly to changing circumstances.

 

HOW TO APPLY:

All applications must include:

  • Short Introductory Note
  • Up-to-Date CV
  • Cover Letter highlighting why you are applying and explaining why you are the best fit for us.
  • Shortlist of your portfolio…show/tell us the projects you’re most proud of

Interested candidates are invited to submit the above to [email protected]

Published On: November 21, 2024

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